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Articles on Rebranding

When two become one: how to launch a successful rebranding strategy

  According to the Harvard Business Review, “somewhere between 70-90% of mergers and acquisitions result in failure”. This staggering statistic is eve[...]

What do the Big Four accounting firms all have in common? Brand integrity.

The accounting sector is booming. In 2016, the UK consultancy market alone grew four times faster than the economy, up 7.5% from the previous year and[...]

Making the logo land: 3 companies in 2017 that got their rebranding process right

The swoosh, the bitten apple, the bluebird; these world famous logos are iconic, recognisable and meaningful in the eyes of billions. However, it took[...]


Enterprise email signature management

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