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Articles on Rebranding

Corporate typeface: why bespoke is better for business

In January, Coca Cola followed in the footsteps of AirBnB, Nokia, General Electric, Intel and BMW, to become the latest global brand to launch its own[...]

Designing For Success: 4 Elements of Corporate Identity

What is corporate identity? Answers from 3 leading brands.

When two become one: how to launch a successful rebranding strategy

  According to the Harvard Business Review, “somewhere between 70-90% of mergers and acquisitions result in failure”. This staggering statistic is eve[...]

What do the Big Four accounting firms all have in common? Brand integrity.

The accounting sector is booming. In 2016, the UK consultancy market alone grew four times faster than the economy, up 7.5% from the previous year and[...]

Making the logo land: 3 companies in 2017 that got their rebranding process right

The swoosh, the bitten apple, the bluebird; these world famous logos are iconic, recognisable and meaningful in the eyes of billions. However, it took[...]

In the middle of a rebranding process? 3 rebrand tips for a smooth transition

 


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