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Articles on Brand Management

Streamline your sales process and build your brand

As complexity in sales increase, great templates for all parts of the funnel will increase your chance of winning more business. Ensure the correct us[...]

When two become one: how to launch a successful rebranding strategy

  According to the Harvard Business Review, “somewhere between 70-90% of mergers and acquisitions result in failure”. This staggering statistic is eve[...]

How to use document assembly software to become the office cyborg and branding Robocop

 

Brand Consistency Builds Brand Integrity

Post originally published on the Microsoft Partner Apps Blog. 

What do the Big Four accounting firms all have in common? Brand integrity.

The accounting sector is booming. In 2016, the UK consultancy market alone grew four times faster than the economy, up 7.5% from the previous year and[...]

Making the logo land: 3 companies in 2017 that got their rebranding process right

The swoosh, the bitten apple, the bluebird; these world famous logos are iconic, recognisable and meaningful in the eyes of billions. However, it took[...]

How many emails are sent every day? And other top email statistics your business needs to know

Now that social media and instant messaging platforms are an entrenched part of everyday life, it’s easy to think the world of digital communications [...]

Video: Introduction to Templafy and Microsoft Office and Office 365

You may be asking yourself:

Old company logos haunting your brand?

From McDonald's golden arches and Nike’s swoosh to Twitter’s now famous bluebird, these iconic images demonstrate the power a famous logo has to cut t[...]

Quick fixes to improve productivity in consultancy firms

Sometimes it can be difficult to practice what you preach. We all know that the core competency of professional services firms is to provide businesse[...]


Enterprise email signature management

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