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Templafy Blog

How SDC Secures Brand Identity With Templafy

By Templafy

Published Mar 2, 2016


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Customer success and helping make everyone’s work day easier is our goal at Templafy. Highlighting examples of that is obviously something we’re only too happy to do. FinTech company SDC is one such happy client, using Templafy to stay on-brand and help staff produce more professional work. We speak with SDC CMO, Sille Stener, to hear how she uses Templafy to secure the brand identity of SDC.

 

Sille Stener is CMO at SDC, a data processing supplier in the Finance Technology sector based in Copenhagen, Denmark. Founded in 1963, the company handles system operation and data processing for SDC financial institutions and their self-service customers. The operations are performed over a wide range of platforms, from mainframes to consolidated server solutions. SDC runs front office systems for the financial institutions, as well as all self-service systems on a 24/7 basis.

 

“In the FinTech market, professionalism and brand perception are vital building blocks. If our clients are going to trust us as a company, and choose our banking solutions ahead of those supplied by our competitors, image really is important.”

 

Sille joined SDC in 2015, with the remit of cementing the brand’s position across the relevant geographies. “In the FinTech market, professionalism and brand perception are vital building blocks. If our clients are going to trust us as a company, and choose our banking solutions ahead of those supplied by our competitors, image really is important,” says Sille.

SDC has approximately 600 employees in the Nordics, and almost 50% of them use Microsoft PowerPoint on a regular basis: for new bizzing, client presentations, and for internal communications. On joining the company, Sille soon became aware of the number of different PowerPoint presentations in circulation. This is a common occurrence in companies where there is a lot of outbound communication. Employees take pride in their work and are constantly developing and redeveloping better presentations. And borrowing 'winning' slides from one another, editing them to suit their own needs, and passing them on to colleagues who edit them again.

The result was, according to Sille, somewhat chaotic. “There were multiple versions of presentations, they were often out of date, and the look of them was not always of the utmost professionalism. In many cases they were off-brand and some of the graphics were simply not up to scratch.”

 

“It was mission critical to make sure we were making a uniform footprint in all our presentations. I considered a SharePoint solution, but having worked with Templafy in a previous job I decided to bring their solution in, with licences for all employees.”

 

“It was mission critical to make sure we were making a uniform footprint in all our presentations. I considered a SharePoint solution, but having worked with Templafy in a previous job I decided to bring their solution in, with licences for all employees,” continues Sille. “Implementation was easy. The whole transformation was given a positive spin – of course everybody in the organisation wants to appear to be more professional – and to save time in the process.”

 

“On a brand level, we definitely come across as being more professional – there is less maverick content in our presentations. Also, because it is so easy to use, we have experienced a real win-win situation."

 

The overall goal for SDC when implementing Templafy was to make sure that all communications were on-brand and up to date. These targets have certainly been met. But Templafy has also helped the company build a more rational internal repository, and given the CMO an extended reach within the organisation. “On a brand level, we definitely come across as being more professional – there is less maverick content in our presentations. Also, because it is so easy to use, we have experienced a real win-win situation. With Templafy, it is easier to produce on-brand content than to go off-brand. From the CEO and throughout the entire team.”


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